| • Branding | |
| • Strategy | |
| • Advertising | |
| • Media | |
| • Emerging Company | |
| • Agency Profile | |
| • Rendezvous | |
| • HR Bytes | |
| • Money Matters | |
| • Lifestyle | |
| • 4Ps Leader | |
| • Art & Society | |
| • 4Ps Power Case | |
COVER STORY There can be many names and appellations that can define this power list of India Inc. that goes beyond adjectives like ‘Big’, . ...Read More |
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| STRATEGY | BRANDING | |
 This idea is really SMALLLLLLL...... It would be difficult to find a handful that vouch for ‘small being big’; but try asking the Indian auto majors and you would definitely catch hold of many who’d agree. With total annual domestic sales of compact cars witnessing an astounding growth of 15% during... Read More.. |
 Adding Style in your life Looking for the hottest outfit… a sizzling pair of sandals; dazzling accessories or a dash of that exotic perfume? The ingredients are all right here to zip you into that completely world-class state-of-being, which offers you the best of apparels and accessories! Yes! If Cartier, Chanel, Christian Dior, Prada,.... Read More.. |
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| MEDIA | ADVERTISING | |
 Good Evening! Now courting disaster...Minutes after the serial blasts in Mumbai this month, STAR News opened its SMS service for commuters who’d been on trains when the tragedy occurred. They could send in inputs of whatever they saw, which would be played on the channel’s ticker. This saw a humungous response of 45,000 SMSs within 3 hours.... Read More.. |
 AdS…
Liberators or
manipulators?In her life altering biography ‘Changing’, iconic Swedish actress Liv Ullman (a key player in the legendary film maker Ingmar Bergman’s repertory of hi-octane talents) narrates her shock, bewilderment & terror at some of the ads that blitzed the TV set in her hotel room during one of her visits to Hollywood. “The ads interrupted..... Read More.. |
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| AGENCY PROFILE | LIFESTYLE | |
 FCB ULKA“You know that we are living in a material world, and I am a material girl,” crooned Madonna to her doting fans. Metaphorically speaking, ad agencies across the spectrum focus solely on producing commercials that set cash registers ringing. But how many of them also think in terms of adding-value to bolster the equation?... Read More.. |
 Maiming those marathons!While football has been notorious for its number of on-field deaths (about 14 recorded fatalities till date), it seems running is no less riskier! Now marathons are threatening severe ramifications for its passionate pursuers. In the 29-year history of the San Francisco... Read More.. |
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LATEST ISSUE 15-28 SEPTEMBER 2006 |
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Special Columns |
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4Ps Nation Abhimanyu Ghosh |
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The Last Word Rajita Chaudhuri |
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International Column Exclusive Guy Kawasaki
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